The process of constructing this documentary required extensive research, planning, editing, marketing, and further refinement. When researching other products labeled as sports documentaries, I was able to identify what conventions would and would not be included in my products which in return link s to audience engagement. Conventions are elements that are commonly used within a specific genre, and audience engagement refers to the interest, involvement, and emotional connection someone has to a piece of media. I also identified what social groups and issues I would be targeting. During the research phase I studied the documentary " Starting 5". When studying the micro elements within the film, I recognized that the documentary failed to address the emotional aspect of basketball. Instead, the practices and principles of the sport were explored. This ...