ESPN films are a well-known production company that produces sports documentaries. They focus heavily on digging deeper into sports and explaining the depth of sports to large audiences across the world.
How they started: ESPN started as a 24-hour sports broadcasting network where they first streamed a football game. They then expanded their company by signing a contract with NFL broadcasting, and then many years later became a part of ABC and then Disney. When they began to create documentaries, they started by slowly integrating broadcast programs consisting of important sports figures with an interview-like style. During this time period they became extremely popular because they were one of the only companies producing this content, which motivated them to produce their very own sports documentaries. The most notable documentary was titled 30 for 30.
30 for 30 was a sports documentary made to celebrate the 30 anniversary of ESPN. Within this documentary, they showcased 30 films made by well-known producers. Within each film, they take time to recognize significant sports figures and dive deeper into the cultural significance of sports. After this film generated great profit, ESPN began to create a variety of sports documentaries that also gained immense recognition. Other products may be The Last Dance, O.J: Made in America, and Lance.
ESPN acquired this success by utilizing cross media convergence. Cross media convergence is the act of placing media content across several platforms. ESPN did this by allowing their documentaries to be viewed across several platforms such as TV, social media, and digital streaming. This allowed them to reach a larger number of audiences based on their preference of platform.
This applies to me because using cross media convergence will be a very significant factor when distributing my product. Pridgen Productions will create an Instagram page as well as a YouTube page where teasers and behind the scenes clips will be posted. This is an example of cross-media convergence that will ensure maximum success for my company. My final excerpt will be posted on YouTube as well as on my blog, which is another example of obtaining max audiences.
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