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Post #13-Applying David Hesmondhalgh's Theory (Active vs. passive media participation)

 David Hesmondhalgh strongly believes that overtime, people have become passive audiences due to an immense amount of access to content across several platforms and devices. This is also known as technological and cross media convergence. technological convergence is when several platforms can be accessed on one device. For example, a smart phone contains a camera, games, music streaming apps such as Spotify, etc. Cross media convergence is when a piece of content is accessible on several platforms. For reference, a movie being available on TV, online steaming, and social media. David Hesmondhalgh believes that by increasing the amount of convergence in the media realm, people have become passive audiences. A passive audience is when a group of people unintentionally consume media with no purpose of gaining information, reflecting, or connecting emotionally. 



Although Hesmondhalgh believes a wide variety of access has lessened creativity within the media field, I believe it has extended creativity and encouraged consumers to explore wide ranges of media that may be out of their comfort zone. By allowing content to be easily accessed, audiences may be able to reach unique content that appeals to them, which will cause active consumption of that content. This is a counter argument to Hesmondhalgh's theory, and I will apply techniques to my product to ensure that the counter argument is achieved. I want consumers to be active when consuming my product to ensure my encoded meaning is decoded and applied to situations that may occur in my audience's lives. 



To achieve this, I will distribute my product across a wide variety of platforms. My content will be posted on YouTube, Instagram, and this blog website. This allows my production to reach different audiences based on their preference of media platforms. Henry Jenkins' theory supports this ideology because it states that easy access to media content creates active consumers. This is what I will be applying to my post-production steps to achieve a successful production. 



These are the media platforms in which my content will be shared across. 

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