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Post #14-Creating a Magazine (Research)

 Magazines are used as an advertisement tool within several production forms. Sports documentaries rely heavily on magazines for several reasons. One of these reasons is because it allows for visual storytelling. Visual storytelling enables audiences to connect to the product emotionally because the images being shown tell them what to feel in a way by showing facial expressions or body language of a character. Another reason is because magazines have a long-lasting effect. magazines are often readily available at everyday locations such as the grocery store which allows the information to reach a large amount of people Providing magazines will be around for a long time which is why producers choose to advertise through magazines. A third reason may be because they create anticipation. They get readers of the magazine excited to see the product being advertised, which may lead to the spread of information, therefore, reaching more people. The final reason is because magazines create ethos. Ethos is credibility within a text. By producing a magazine with quotes from well-known athletes such as Michael Jordan you are creating credibility. This is because Michael Jordan is incredibly famous and die-hard sports fans trust him and what he has to say. Therefore, they will be encouraged to pick up your magazine and decode all the information provided in your magazine. This could lead to the spread of your magazine as well as more viewers when it comes to your final production. 


When creating my documentary excerpt, I will consider who my cast is. By casting Coach Hatcher and Cianci I will be able to create trust because both people are well known in the cheer world. By casting them as interviewees in my final product, I can feature some wise words spoken by both people in my magazine. These quotes will create ethos, and my magazine will reach a larger quantity of people allowing me to reach my target audiences and gain huge recognition. 


Magazine advertisements also create anticipation. By providing consumers with information or images regarding your film, you are allowing them to get a preview of content that may interest them. Due to excitement, they may spread the word by telling friends and family and planning a day to sit down and watch the film together. This allows a film such as my sports documentary to have remarkable success margins. This also allows my audiences to be active consumers like Henry Jenkins' theory states. They may create fandoms regarding my product based on information gained through the magazine. Once again, this creates enormous success margins. 

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