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Post #17- Editing Software

 Editing software is more significant to producers than many may think. A strong, reliable editing app acts as the final glue for a film. Using apps such as Capcut allow producers such as myself to apply transitions and make cuts to shots that are essential to develop the intended meaning. This is especially significant to production companies like Pridgen Productions who create sports documentaries because sports documentaries are heavily reliant on editing techniques. Common editing techniques consist of jump cuts, cross cutting, and match cuts. The editing software I chose to use is Capcut. Capcut allows me to utilize all of these techniques with ease. The app offers premade transitions such as fade in and out which allows production companies to save money that would otherwise be spent on an editor. This app also provides watermark free content. This means that a Capcut logo is not stamped onto any content made with the app. This allows full originality to be expressed to the audience. Capcut is also available across devices such as smartphones, computers, and laptops. This makes it easily accessible, which allows me to edit my film on the go, which ensures I stick to my timeline. By abiding by my release date, audiences are encouraged to trust me and my content which allows my company to expand. 


There are many other editing apps that provide similar features such as iMovie, VLLO, and Canva are all great editing software's used by many other small production companies. iMovie provides green screen effects which make it easy for small production companies to create unrealistic settings. iMovie also provides easy color correction on shots which allows producers to ensure the correct lighting is achieved. 

VLLO utilizes AI to enhance audio effects, which is a notable feature that many apps do not include. VLLO also provides watermark free content at no extra charge. VLLO also exports content at exceptionally high quality even up to 4K. 

Canva is less common amongst the documentary realm because it is geared towards the social media aspect of film. Canva makes the media distribution process effortless with their premade templates and high-quality images. 



All of the editing programs above ensure great results however, Capcut is my program of choice. Capcut will allow me to stick to common conventions of sports documentaries and execute them flawlessly. 




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