Post #6- Social Media Marketing

Media Marketing is a major component when trying to advertise a documentary. There is no right or wrong way to advertise and because of this, there are a variety of options to choose from. The most common way is through social media platforms such as Instagram and YouTube.

When advertising on Instagram, there is a list of steps that will guarantee success. The first step is to ensure a theme is developed to construct a strong foundation for your production. For example, if you are producing a true crime documentary, you may use things on your posts such as red letters with a dripping effect on your font. This simulates the idea of blood, which is a common convention amongst true crime. This connects to Roland Barthes' semiotics theory which states that colors and signs can signify things of deeper meaning. In my media posts I will use bright colors such as pinks and reds to signify love for the sport being discussed, which is cheerleading.

The second step is to ensure you have a target audience in mind. This will allow you to upload relevant content that will appeal to your intended audience and therefore create a larger fan base which leads to greater income. For me, my target audience is sports enthusiasts. To appeal to this audience, I may make posts on my Instagram page regarding the most recent cheerleading competitions to get audiences intrigued in my documentary excerpt.

In my opinion, the most crucial step is creating anticipation. This is done by posting teasers of your product as well as sharing some of the process. This can be done by posting things such as a trailer, interviews with the cast, and behind the scenes videos. By doing this, future audiences are able to build interest by connecting the teasers to what could occur within the final product. This creates anticipation making viewers excited for the documentary to be released, which in return provides greater success margins. I will achieve this by providing my viewers with behind-the-scenes clips of the editing process of my documentary.

When posting on Instagram and YouTube, it is important to remain consistent and allow your viewers to give feedback. This is achieved by posting weekly or even daily and providing things such as a public comment section. This allows viewers to express opinions and tells you as a producer what changes would benefit your production. I will hold myself to this standard and be sure that I set Pridgen Productions up for maximum success.

All in all, social media marketing is a great way of allowing productions such as documentaries to become successful and attract large audiences.

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Post #64 -Critical Reflection

The process of constructing this documentary required extensive research, planning, editing, marketing, and further refinement. When researching other products labeled as sports documentaries, I was able to identify what conventions would and would not be included in my products which in return link s to audience engagement. Conventions are elements that are commonly used within a specific genre, and audience engagement refers to the interest, involvement, and emotional connection someone has to a piece of media. I also identified what social groups and issues I would be targeting. During the research phase I studied the documentary " Starting 5". When studying the micro elements within the film, I recognized that the documentary failed to address the emotional aspect of basketball. Instead, the practices and principles of the sport were explored. This ...

Post #25- Gantt Chart For Documentary Excerpt

A Gantt chart is utilized to allow producers and their crews to visualize their schedule and the time in which each phase is taking place. These charts may represent past phases, present, and future. For reference, the Gantt chart attached above is a chart that I have constructed, and it depicts the timeline of my production process. This shows the dates in which I started researching, ended researching, the dates in which I started planning, the date I plan to end planning, the scheduled date to start filming, end filming, and enter post production which leads me to the final upload of my documentary excerpt. By creating this chart, I am able to keep myself on task and follow this timeline so that my audiences build trust in Pridgen Productions, encouraging them to spread positive press and maybe even create fandoms. This can be connected to Henry Jenkins' theory because he believes that audiences are active media consumers who share, interpret, and apply content within fi...

Post #32- Interview Questions

I have reached the stage of my production process where I have begun to consider what questions my interviewees will be asked in order to inspire their responses in which will develop the meaning I have encoded. To ensure I evoke immense emotion from my interviewees, I have constructed meaningful questions that will develop the deep narrative rather than surface level content. Since I have encoded a deep narrative, I have decided to use this as my unique selling point. This is considered a unique selling point because a common mistake many producers make is not including a deep narrative to their film and instead focusing on the principles of the sport. Therefore, including this detail makes my product appealing to a significant amount of people and creates emotional connections between the audience and documentary. After taking these factors into consideration, the following questions are being considered to include in my final product. - What is cheerleading and what...

Olivia Pridgen AL media studies project

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