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Post #28- Practicing Micro-elements 2 (editing)

 

In this video, I practiced collage style editing. Collage style editing is the process of layering several different photos or videos over one another to create a larger picture whilst avoiding the creation of a linear plot. By layering several photos near and on top of each other, audiences are given the tools to interpret the meaning based on their own conclusions. 

I have decided to use this technique in my film because it will provide my audience with proper context before diving into the content. This will allow me to communicate significant themes and meanings early on. This can be connected to 3 media theories, Roland Barthes, Stuart Halls reception theory, and Henry Jenkins theory. Roland Barthes semiotics theory states that colors and objects signify deeper meanings. An example of this may be the color red representing love or anger. In my collage of images, photos of the team crying, celebrating, the crowds, etc signify the hard-work, dedication, pressure, compassion, love, and peace of the sport. This fulfills the overall meaning I am aiming to convey to my audience. 


By delivering my message at the beginning of my product audiences can decide whether they will consume the product or not. This will differentiate between active and passive audiences, which is what Stuart Halls' reception theory states. He believed that audiences no longer actively consume media because consumption is not intentional. By providing context, audiences can make an executive decision to consume it or not and if they decide yes, then it was intentional, creating active audiences. Active audiences typically lead to things such as fandoms which aid in generating success for production companies like Pridgen Productions. This is in relation to Henry Jenkins' fandom theory. This theory explains that audiences are active participants in media, often creating fandoms that communicate different interpretations and opinions of the content. This results in the spread of that media and overall larger audiences and success margins. 

With these theories in mind, I can draw conclusions regarding my skill in this technique. My practice highlighted my understanding of using artificial editing techniques like fade ins and outs. This will be applied to my final production as well as the shape, design, and font of the text. By using these perfected skills, my themes are initially expressed through the theories that were discussed. 


To improve my collage editing, I am going to include a voiceover done by Coach Hatcher. This voice over will explain what cheerleading is and what it means to her. This will aid in encoding my meaning because it will be expressed visually and audibly. This permits me to reach a variety of audiences based on their preferences of decoding. With all things considered, collage style editing is an immensely beneficial technique for documentaries and Pridgen Productions is going to use this technique to our advantage. 
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