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Post #30 - First Instagram Post

 As stated previously, I will be utilizing Instagram to market and distribute my material. At officiallypridgenproductions, I will post behind the scenes photos and videos, as well as marketing material such as a launch party towards the end of my postproduction phase. In this blog, I will be discussing my first Instagram post. My first Instagram post was marketing material that expressed the release date of my film. 

The attached image is a screenshot of my first Instagram post. This post is a video with an upbeat score, transitions on the titles, and simple filter and overlay editing. This was a simple introduction of my Instagram posts sharing the information about my production to new audiences discovered on Instagram. Reaching new audiences is one of the reasons I have chosen to market through Instagram. This is connected to Henry Jenkins' convergence culture theory because he believed that sharing media across several platforms generates larger audiences for producers. This is because people use different apps to consume media based on preference. For example, some consumers may use TikTok, Instagram, YouTube, Facebook, etc. By sharing my content across several platforms, my audience can expand and reach all members of my target audience.  

To elaborate on my editing choices, I added several transitions and color effects to my text and background image. As the text "Full Out a Pridgen Production Documentary" appears on the screen, the letters slide onto the screen with a yellow-gold glow behind them. The bold font makes the title stand out in hopes of intriguing more viewers. Similarly, the words "Coming March 8" appear on the screen by sliding into the center with a red glow. The red glow exaggerates the text so that anticipation can be built from the date in which the Instagram post was made. The red and yellow-gold glow effects also represent the cheer team's school colors. This allows connections between the marketing material and the final product to be made. The last thing to appear on the screen is the words "Where peace and determination meet to create winners!" This slowly fades onto the screen to give the statement a calm and inspirational tone. This statement expresses a general theme or meaning of my production and carries meaning with the intent to connect that meaning to my final excerpt. 

Another editing tool I used was overlay. On my editing software, which is Capcut, I utilized the overlay option to include my logo on the bottom left corner of my release date announcement post. By including my logo, I am reestablishing my credibility in the media industry. In doing this, audiences find reliability and trust in my company and will be encouraged to revisit my company's products. I also included a slight circular dark shadow around the background's outermost edges which displays the team in action as well as the most important text features. This keeps audiences engaged and focused on the information. 

To keep the post interesting, I included an upbeat joyful score. This music ties into the theme of my excerpt since I am conveying the idea that cheer requires hard work, dedication, and passion but provides peace, friendship, and a safe space. Using a score with a fast beat implies that the content will be intense, but the optimistic tone of the music will allow for the secondary themes to be connected to my product. 

Hashtags are used to make content more accessible to new viewers. For example, if someone were browsing on Instagram and searching "cheer", my post would come up as a result. This allows for the spread of content, making Instagram a great way to market. The hashtags I utilized are very captivating and are implemented to keep audiences active participants in the media. Providing an immensely brief synopsis of my documentary was provided in the bio of the post. This provides more context in hopes that I grab the attention of my target audience as well as new viewers. 


https://instagram.com/p/DTxcflKjSivckw-YLQ5hc6z6OjqCZjzKTRKnLE0/
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