Post #33- Synergy

Synergy within media is when 2 or more things collaborate to create a greater product that will reach a vaster amount of people. Synergy is a great tool to use because it enables producers to reach a considerable number of viewers.

How I have used synergy as collaboration:

I have applied synergy to a previous blog where I introduced potential filming locations to not only my audience, but the audience of Bakery Brothers Production studio. Bakery Brothers is a local production studio owned by Kryscelle Capistrano that specializes in short films. By collaborating with her on a hands- on vlog, I enabled my company to reach her audience as well. This generates larger profit margins due to the growth of viewers and potential creation of fandoms which Henry Jenkins' believes is a key component to a successful film. Creating this vlog also allowed me to connect with my fans and make a good first impression to Bakery Brothers fans. By seeing that I am an active producer and I engage with my fans, other viewers become interested in becoming part of my fandom.

this is BakeryBrothers location vlog in which we practiced synergy!

Another way synergy will help my production is through credibility. By being associated with another production studio, my audience can understand that I have established my company and the alliances I have built. This creates the idea that I am trustworthy and that viewers can rely on my content as well as Bakery Brothers' content since we trust one another.

Synergy as other components:

Although collaborating is a huge part of synergy, synergy can also be the harmonious aspect of a film when two micro elements come together to achieve one meaning. For example, in my documentary, colors and body language will work together to represent comfort. Comfort in my excerpt is a feeling that the participants of the team feel because of the sport, but it is also something that the interviewees will feel. This level of comfort is caused by the familiar setting which is the school that this team represents and attends every day. By utilizing red and gold which are the school colors, the team is being represented allowing the cast to feel comfort since that feeling is connected to cheer. Since they feel comfortable, their body language will often reflect that which is a micro element underneath mine en scene that is depicted through cinematography such as mid shots. Overall, mid shots and colors use synergy to produce the same overall meaning that one could not do alone.

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Post #64 -Critical Reflection

The process of constructing this documentary required extensive research, planning, editing, marketing, and further refinement. When researching other products labeled as sports documentaries, I was able to identify what conventions would and would not be included in my products which in return link s to audience engagement. Conventions are elements that are commonly used within a specific genre, and audience engagement refers to the interest, involvement, and emotional connection someone has to a piece of media. I also identified what social groups and issues I would be targeting. During the research phase I studied the documentary " Starting 5". When studying the micro elements within the film, I recognized that the documentary failed to address the emotional aspect of basketball. Instead, the practices and principles of the sport were explored. This ...

Post #25- Gantt Chart For Documentary Excerpt

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Post #32- Interview Questions

I have reached the stage of my production process where I have begun to consider what questions my interviewees will be asked in order to inspire their responses in which will develop the meaning I have encoded. To ensure I evoke immense emotion from my interviewees, I have constructed meaningful questions that will develop the deep narrative rather than surface level content. Since I have encoded a deep narrative, I have decided to use this as my unique selling point. This is considered a unique selling point because a common mistake many producers make is not including a deep narrative to their film and instead focusing on the principles of the sport. Therefore, including this detail makes my product appealing to a significant amount of people and creates emotional connections between the audience and documentary. After taking these factors into consideration, the following questions are being considered to include in my final product. - What is cheerleading and what...

Olivia Pridgen AL media studies project

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