The main purpose of this Instagram post is to build anticipation regarding my production. This encourages audience members to continue following along with the process, creating active audiences. Stuart Hall believed that viewers can only be considered active when they consume media intentionally. By following along with my process, audiences can decide whether the final product is something in their interest. If the excerpt is something in their interest and they decide to stay for the process, they are actively and intentionally consuming my documentary. Active participation is key to generating profit and large crowds.
This Instagram post also allows me to easily reach my target audience. The large depiction of the team in their uniforms with their championship banner tells the viewers what the documentary is about. This can also be understood through the color scheme, which is red, gold, and white. these colors represent Hudson high school which can be connected or linked back to Hudson high schools cheer team. This aids in expressing that my target audience groups are student athletes, cheerleaders, coaches, and athletic families and friends. The more specific group, cheerleaders, is targeted in the post through the use of cheer specific terms. For example, the title of the documentary is Full Out, which is bold across the screen. This is a cheer team that explains the process of completing a routine. This is a common term used in the cheerleading world therefore, this post would appeal to that audience.
This post also encourages viewers to understand the thedocumentary's themes. This is done through the use of the wide shot that highlights the whole program. This suggests that cheer has brought these individuals together constructing the theme of peace, unity, and friendship.
A technical choice that I made during the creation of this post was including bold fonts and colors. By making the title of the film in bold letters, the attention of media consumers scrolling on Instagram is instantly grabbed. The tilt of the text is eye catching, making others want to read the content of the post. This has the potential to expand my audience and develop room for things like fandoms. The colors utilized were red, white, and gold, which are the colors that represent the team. This reinforces the plot of the film, making it easier for new viewers to understand the content. The catchy slogan "hard work in every rep, peace in every cheer" was used as a way for me to reiterate the main message of the film and act as a hook to grab new audience members' attention. The description of the film at the bottom of the post establishes authority by stating the team is "triple crown champions". This encourages people to remain loyal to my company because of the significance that the team holds.
Another technical decision I made was placing my company name and logo in several places on the post. This establishes authority and credibility, encouraging audiences to trust me and the content that I construct.
The caption of this post is fulfilling the need to inform my audience and provide an update on time. By stating that the release date is quickly approaching, excitement is built, and audiences remain updated on the schedule. The hashtags are simply a way to keep audiences engaged and involved with the content. This typically makes the process more enjoyable for viewers, which is something that stands out about the way I manage my production process. This aids me in maintaining a steady and loyal fanbase.
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