Post #38- Third Instagram Post

This Instagram post shows a behind the scenes photo of me conducting one of my interviews with Karlie Wannamaker.

Showing behind the scenes photos creates authenticity for my company. This is because audiences can see the process rather than having no background information on what goes on behind the camera. This allows trust between my viewers and I to be constructed, encouraging them to become loyal fans and actively consume my media products.

This post allows me to tease my viewers without providing too many details regarding the final product. To do this, I included phrases like "stay tuned" which generate excitement and anticipation within my audience. This motivates viewers to continue following my accounts to see more updates and eventually consume the final product. This overall produces more fans, which equals more revenue.

By showcasing real and authentic humanized content, viewers can form emotional connections to the interviewee present in the photo. This is because it makes the film approachable and removes extreme professionalism from it. When deciding what photos to utilize as the background of this post, I took this into consideration. Hence, why the photo depicts Karlie laughing whilst I attempt to conduct her interview. This shows that mistakes are common, and the process, nor Karlie, is perfect. Overall, this allows consumers to connect to the film on an emotional and human level.

This post also constructs consistency. This is done by the inclusion of my company name. I have included this throughout every post showing that I am consistent with my work. This is an attractive characteristic to have for audiences, and it aids in spreading your content.

This post also actively aims to get consumers involved by providing comment sections and including eye catching and intriguing hashtags. Allowing consumers to interact with my content leads to larger audiences and larger profit margins.

This post can also be connected to uses and gratification theory. This theory states that audiences are active consumers who intentionally consume media based on a specific need they are aiming to fulfill. This can be entertainment, information, relaxing, etc. My post connects to this by providing audiences with several options. This post can fulfill the need for entertainment, social interaction, and information. Entertainment can be fulfilled because the post includes eye-catching fonts, contrasts, and hashtags. Providing information is achieved through providing brief updates regarding the filming process. Finally, social interaction is provided by allowing comment sections where viewers can discuss their opinions about the post, the product, or my company.

https://www.instagram.com/p/DUGe-mdEfCP3pw_6COIw9c2xst7S2L3e7OQnS00/?igsh=MXF5MGJlOHJoODU2cQ==

Comments

Post #64 -Critical Reflection

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I have reached the stage of my production process where I have begun to consider what questions my interviewees will be asked in order to inspire their responses in which will develop the meaning I have encoded. To ensure I evoke immense emotion from my interviewees, I have constructed meaningful questions that will develop the deep narrative rather than surface level content. Since I have encoded a deep narrative, I have decided to use this as my unique selling point. This is considered a unique selling point because a common mistake many producers make is not including a deep narrative to their film and instead focusing on the principles of the sport. Therefore, including this detail makes my product appealing to a significant amount of people and creates emotional connections between the audience and documentary. After taking these factors into consideration, the following questions are being considered to include in my final product. - What is cheerleading and what...

Olivia Pridgen AL media studies project

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