Pridgen Productions is now entering the planning process of our sports documentary excerpt. The first major thing we must take into consideration is scheduling. Allotting time slots for each interviewee is going to be the most difficult stage when scheduling my production. This is because each person may have busy schedules that do not align with my crew and I's availability.
To interview Coach Hatcher, I must meet with her ahead of time to discuss availability. This conversation is scheduled to occur within the first 3 weeks of January. (This also applies to all other interviewees). By discussing availability ahead of time, I am ensuring my product can be released on the promised date. By sticking to my word, fans can develop a sense of trust within my company and me. In return, fans may spread positive press regarding my media product and Pridgen Productions as a whole. This opens doors for greater opportunities, expands profit margins, and allows me to abide by Henry Jenkins' fandom theory which states that audiences are active media consumers who aid in shaping media.
These same steps will be used to ensure I have correct time slots for all interviewees. My conferences are set in place to keep my audiences, my team, and my interviewees satisfied. I do not want the task of being interviewed daunting for my cast because this will hinder the genuine emotions I want my documentary to bring to my target audience. Therefore, by giving my cast time to prepare, the idea of filming will not be daunting and allow them to feel comfortable.
By providing security and support to my cast, they will be encouraged to express their true emotions. By providing their genuine feelings to audiences, my encoded meaning can be decoded dominantly by viewers. The meaning being encoded is that cheer is a sport that desires hard work and determination but brings peace and fulfillment to young athletes. According to Stuart Hall's representation theory, my audiences will decode this meaning based on their personal background. That is what influenced my target audience. My target audience is relevant to the meaning being encoded because the information being encoded is something that a specific audience will understand. This specific audience consists of athletes, prior athletes, and sports enthusiasts. Therefore, they will dominantly understand the meaning of my film, which will lead to immense success for my company.

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