Post #44 - Fourth Instagram Post

This post is a slideshow post consisting of three images and upbeat instrumental music. This is meant to introduce my interviewees to my audience.

Each post includes a photo of the cast member, an engaging title, fun color schemes, the cast members name and role, and my company logo. This post was made to officially introduce my cast and generate familiarity within my audience. By introducing the cast members without giving too much information, viewers are given the opportunity to search for further information on the cast members as well as gain comfort in the cast members. In return, this will make the interviewees' interviews more memorable, allowing me to effectively convey my full meaning.

Throughout this Instagram post and previous posts, I have included my company logo. This creates the impression that I am consistent allowing my audience to develop trust in my company and I. It also generates familiarity allowing my company to be recognized effortlessly across any media platform. This can be connected to the Cultivation Theory which states that repetition shapes how audiences perceive content within media. By repeatedly including this element, the perception that my company is professional can be built. Similarly, developing trust between my audience and I enables viewers to become comfortable with engaging in my content. This leads to further spread of my content and overall more success and profit.

By making this post a slideshow, audiences are required to scroll rather than simply viewing one image. This requires active engagement with the media rather than passively viewing the image with no intent to comprehend or interact with it. This simple action increases memorability of the content as well. The

ability to swipe through the post increases engagement. This swipe effect also affects viewers' Instagram algorithms. When engaging and sliding through the content, Instagram recognizes this engagement and begins to place similar content on their feed. This results in more content from my company being distributed to a wider audience.

The caption of this post is immensely engaging. It includes eye-catching emojis as well as text in all caps. These attention-grabbing features are relevant to my target audience and tend to catch the eyes of individuals scrolling on the app. This leads to active consumption which encourages dominant reading of my content. This caption explains that some of the most involved individuals on the team are involved in the filming process. This creates credibility and makes my content appear trustworthy, therefore attracting more consumers.

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Post #64 -Critical Reflection

The process of constructing this documentary required extensive research, planning, editing, marketing, and further refinement. When researching other products labeled as sports documentaries, I was able to identify what conventions would and would not be included in my products which in return link s to audience engagement. Conventions are elements that are commonly used within a specific genre, and audience engagement refers to the interest, involvement, and emotional connection someone has to a piece of media. I also identified what social groups and issues I would be targeting. During the research phase I studied the documentary " Starting 5". When studying the micro elements within the film, I recognized that the documentary failed to address the emotional aspect of basketball. Instead, the practices and principles of the sport were explored. This ...

Post #25- Gantt Chart For Documentary Excerpt

A Gantt chart is utilized to allow producers and their crews to visualize their schedule and the time in which each phase is taking place. These charts may represent past phases, present, and future. For reference, the Gantt chart attached above is a chart that I have constructed, and it depicts the timeline of my production process. This shows the dates in which I started researching, ended researching, the dates in which I started planning, the date I plan to end planning, the scheduled date to start filming, end filming, and enter post production which leads me to the final upload of my documentary excerpt. By creating this chart, I am able to keep myself on task and follow this timeline so that my audiences build trust in Pridgen Productions, encouraging them to spread positive press and maybe even create fandoms. This can be connected to Henry Jenkins' theory because he believes that audiences are active media consumers who share, interpret, and apply content within fi...

Post #32- Interview Questions

I have reached the stage of my production process where I have begun to consider what questions my interviewees will be asked in order to inspire their responses in which will develop the meaning I have encoded. To ensure I evoke immense emotion from my interviewees, I have constructed meaningful questions that will develop the deep narrative rather than surface level content. Since I have encoded a deep narrative, I have decided to use this as my unique selling point. This is considered a unique selling point because a common mistake many producers make is not including a deep narrative to their film and instead focusing on the principles of the sport. Therefore, including this detail makes my product appealing to a significant amount of people and creates emotional connections between the audience and documentary. After taking these factors into consideration, the following questions are being considered to include in my final product. - What is cheerleading and what...

Olivia Pridgen AL media studies project

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