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Post #45 -Layout for Magazine

 

Attached above are my initial magazine page layouts. 

This initial magazine layout expresses my initial thoughts and ideas for the magazine. This is a rough draft copy that will be edited and changed throughout the creation process. 

The front cover photo depicts the entire Hudson high school cheerleading program. Both varsity and junior varsity are shown in this photo. I decided on this photo because I wanted to express the theme of unity to audiences. By showing both teams together, viewers can understand that cheer is a sport requiring family like bonds amongst the team members. This allows me to promote my documentary because my target audience tends to be drawn to the emotional aspect of cheerleading which is being conveyed on my front cover. This means that viewers can connect the times being displayed on this page to my entire documentary. Similarly, the second page contains two images. The first image is of the varsity team wearing championship medals. This gives the audience visuals to the information being given underneath the caption "champions". This photo contains natural light to help express the idea that cheer is demanding often causing cheerleaders to be up late hours of the night. This is another way of expressing meanings that will be included in my final excerpt in hopes to reach my target audience. The second photo on this page shows two Hudson high school athletes, Karlie, and Alexis, who are also the chosen interviewees of the documentary at Disney. This photo was taken during the high school nationals' trip which occurs at Disney's ESPN wide world of sports complex. This photo is under the highlights category because I will be explaining the significance of Disney and using its previous popularity as a marketing tool for my documentary. By showing these significant members of the team at Disney, viewers can make connections and further understand the marketing importance of Disney. I utilized shallow focus to enhance Karlie and Alexis's appearance in the photo. This extenuates the idea that they are significant members of the team by drawing the audience's attention to them. The third page includes one photo of the Hudson high school varsity team. This photo uses a wide shot to capture the whole team. This reinforces the theme of unity that is displayed throughout the magazine. This is thoroughly implemented because this theme is the unique selling point of my film. This is because my documentary dives into the deeper meanings behind cheer such as teamwork and unity which is expressed through this photo. 

When constructing this layout, I kept my target audience in mind which is essential when making fundamental marketing decisions such as developing a magazine. My target audience consists of athletes, coaches, prior athletes, and sports enthusiasts in the age range of 13-45. By using a magazine as promotional material, I can easily access my older generation of audience. This is because magazines are readily available in day-to-day places such as grocery stores. Audiences in the age range of 25-45 often visit paces like this meaning that my magazine will be seen by this crowd. To attract them to take further action, I included an eye-catching cover page depicting the full team and a gold star to create the idea of victory. This will appeal to my target audience since these are common conventions that appear to them, aiding in distributing and marketing for my documentary. Similarly, if a younger target audience member is to get a hold of this magazine, the layout is remarkably simple, making it easy for younger audiences to comprehend and follow which would increase the probability of them indulging in my final product. 

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