This magazine will allow me to successfully promote my product for several reasons. One of these reasons is because magazines provide visual storytelling. My documentary explores the emotional depths of cheerleading. By providing photos in a magazine, audiences are able to see characters' body language and facial expressions which aid in providing them with a guide to their emotions and how they should decode the products' meanings. Another reason is because magazines carry longevity. Magazines are often found in very public places where they sit on shelves for extended periods of time. Magazines seem to have an impact on audiences causing them to remain an excellent way of promoting media content. Magazines are also usually presented in extremely public places such as grocery stores and beauty salons where they will reach vast amounts of people. This allows for content to be spread quickly and efficiently, enabling a business to grow and generate revenue from a product. These three key factors persuaded me to generate a promotional magazine. Using original photos and a simple layout aids in reaching consumers in public places due to the credibility it creates allowing people to develop trust in my company and therefore develop a larger fanbase.
Since this layout is my initial draft, I am able to test if it successfully "injects" the encoded meanings into audiences. This is referring to the hypodermic needle theory which states that passive audiences can be "injected" with meanings causing them to instantly believe the message or meaning. This can be useful when trying to impact a large amount of consumers with a message. By constructing a draft, I am able to evaluate the magazines' ability to inject passive dienes with my encoded meaning. When doing this, I can identify any changes that are required to achieve the 'injection" of meaning. Using a bold and large font on the front title was a great decision made when trying to apply this theory because audiences can immediately understand that the topic of the documentary is intense and powerful. Contrastingly, a lack of large subheadings may fail at achieving "injection" of meaning because it leaves room for varying opinions rather than asserting dominance. Understanding this theory has immensely helped me build a strong initial draft of my magazine but has also highlighted the errors in the layout that will be improved.
Regarding change, this magazine has already undergone change since my initial plan was constructed. For example, in my blog where I discussed my magazine plan, I expressed that Cameron Baisden would be featured in the magazine. This has not been accomplished due to lack of scheduling efforts made by my team and I. Once I accepted this unfortunate loss, I reflected and understood that I could still create the same meaning through a photo featuring different participants. Therefore, I decided to feature my interviewees in front of the Disney Magic Kingdom castle. Concludingly, the highlights section of my magazine will focus on the significance of Disney, using its popularity as marketing, rather than Cameron's popularity.
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