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Post #47 -Technological Convergence

 Technological convergence: 

Technological convergence is when a device can conduct several functions by containing several platforms or apps. For example, an iPhone includes a camera, editing software, social media apps, etc. All of these features are crucial when producing a film. 


Importance of technological convergence: 

Technological convergence is significant to filmmaking because it has changed the media field immensely. The easy access to a device that allows a producer to create, market and distribute, has eliminated power barriers between small and large film companies. Because of this, small companies have been enabled to flourish and provide audiences with new content that differs from repetitive content produced by major conglomerates. James Curran and Jean Seaton argue that large media conglomerates, created through horizontal integration, create profit driven content which often leads to repetitive content, leaving audiences with lack of options. To further support this, David Hesmondhalgh stated that production companies aim to minimize risk and maximize profit which is typically achieved through creating sequels and repeating themes in movies. This is done to eliminate possible competition from small companies and keep stable profit and loyal fan bases. Through technological convergence, small companies are able to make an impact on audiences and eliminate this power barrier by providing diverse content because the needed materials are readily available on one single device rather than several expensive tools. 

Applying technological convergence: 

Technological convergence is heavily used throughout the production process of Full Out. My iPhone has been used for the majority of the editing, filming, and distribution. I use my iPhone camera in cinematic mode to capture interviews and action footage, I use the editing software known as CapCut on my iPhone to edit my content, I use Instagram on my device to promote my material, and I utilize online software's such as Canva to produce my magazine layouts. This is a key example of how small production companies such as Pridgen Productions use technological convergence to assert dominance in the media industry. This tool has helped me immensely during this process due to the small budget my company is facing. The easy access to all of these features across one device has allowed me to save money and place my full attention to the film. in return, this will aid in constructing a professional film without spending unnecessary money. 

Overall, technological convergence has made the creation of Full Out, easy, and realistic for my company. It has also done the same for many other small companies fighting to earn recognition amongst an industry full of major conglomerates. 

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