Post #49 -David Buckingham

David Buckingham argues that social media actively constructs young consumers' identity as they consume media daily. Because of this, producers often reflect real world scenarios in film which leads to constant change within media due to the evolution of perception. He also states that this age group is active, challenging Stuart Halls reception theory which states that audiences are passive. This theory implies that the way groups or individuals are represented in media is extremely significant because young consumers often follow this perception, shaping their identity and beliefs.

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Documentaries apply this theory to create authenticity. This is because they are meant to depict valid and non-fiction stories; therefore, they reflect societal issues. Because of this accurate representation, audiences can trust the content. Specifically, parents are able to trust the content around their young consumers because fake news is not being injected into their minds like the hypodermic needle theory states. Instead, societal issues are being accurately represented allowing young consumers to actively be negotiable readers. This means that they accept the message whilst implementing their own beliefs and opinions. Connecting this back to Buckinghams theory, documentaries shape consumers' identity through accurate depictions of society providing room for self-reflection and understanding.

I have applied this theory to my film by portraying young athletes as resilient, determined, and passionate athletes. This accurately represents the Hudson high school cheer team, providing the viewers with room to negotiate the encoded meaning and apply their own beliefs, experiences, and opinion on the team. I am aiming to construct a positive perception of youth cheerleaders which is a counter stereotype to the superficial representation that movies like Bring It On often use. I am shaping young cheerleaders as passionate and disciplined athletes, which is a more accurate representation. This allows me to change identity construction that has been previously shaped by misleading representations. This supports Buckinghams ideology that media constructs young consumers identity by reflecting society which is always undergoing change.

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Post #64 -Critical Reflection

The process of constructing this documentary required extensive research, planning, editing, marketing, and further refinement. When researching other products labeled as sports documentaries, I was able to identify what conventions would and would not be included in my products which in return link s to audience engagement. Conventions are elements that are commonly used within a specific genre, and audience engagement refers to the interest, involvement, and emotional connection someone has to a piece of media. I also identified what social groups and issues I would be targeting. During the research phase I studied the documentary " Starting 5". When studying the micro elements within the film, I recognized that the documentary failed to address the emotional aspect of basketball. Instead, the practices and principles of the sport were explored. This ...

Post #25- Gantt Chart For Documentary Excerpt

A Gantt chart is utilized to allow producers and their crews to visualize their schedule and the time in which each phase is taking place. These charts may represent past phases, present, and future. For reference, the Gantt chart attached above is a chart that I have constructed, and it depicts the timeline of my production process. This shows the dates in which I started researching, ended researching, the dates in which I started planning, the date I plan to end planning, the scheduled date to start filming, end filming, and enter post production which leads me to the final upload of my documentary excerpt. By creating this chart, I am able to keep myself on task and follow this timeline so that my audiences build trust in Pridgen Productions, encouraging them to spread positive press and maybe even create fandoms. This can be connected to Henry Jenkins' theory because he believes that audiences are active media consumers who share, interpret, and apply content within fi...

Post #32- Interview Questions

I have reached the stage of my production process where I have begun to consider what questions my interviewees will be asked in order to inspire their responses in which will develop the meaning I have encoded. To ensure I evoke immense emotion from my interviewees, I have constructed meaningful questions that will develop the deep narrative rather than surface level content. Since I have encoded a deep narrative, I have decided to use this as my unique selling point. This is considered a unique selling point because a common mistake many producers make is not including a deep narrative to their film and instead focusing on the principles of the sport. Therefore, including this detail makes my product appealing to a significant amount of people and creates emotional connections between the audience and documentary. After taking these factors into consideration, the following questions are being considered to include in my final product. - What is cheerleading and what...

Olivia Pridgen AL media studies project

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