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Post #53 -Sixth Instagram Post


 This post is advertising a pop-up film festival that my company will be hosting and attending. Film festivals create extensive opportunities for small media companies, such as my own. This is because the content you are working on gets screened to an audience that contains potential future audiences, critics, and other professionals within the industry. This opens doors that could lead to future collaborations or funding from major companies which would allow your company to gain major recognition in the media industry. These are also a great way for media companies to share creative ideas with one another. For example, Bakerybrothers, a small media company whom I have collaborated with in the past, will be attending this film festival. By presenting a preview of our films to one another I may find interest in learning about her techniques which would expand my skill level, making me a well-rounded producer. 

This post included eye-catching colors and cartoons that will appeal to viewers as they scroll past the post. This will help promote my film because they will be encouraged to attend the event and get further information regarding my documentary. By gaining an insight from what the film and the company behind it is like, an audience member can make further decisions regarding whether they find interest in the content or not. This will help differentiate between active and passive consumers like Stuart Halls' reception theory states. Passive consumers consume content with no intent to decode the meaning of the film, which eliminates the overall purpose of the film. Active consumers consume the content with hopes of fully understanding the content and its meanings and the go on to apply it to their own lives. When a viewer does not intentionally consume something, they are passive. To avoid creating these types of audiences, it is important to provide small glimpses of the content so that they can decide whether the content is something that aligns with their interests or not. This is done through film festivals.

The caption of this post is very welcoming, which is a technique that I have found to be very successful when trying to market. By using conversational diction in my caption, audiences feel less intimidated and feel inclined to take further action by either engaging in the content through leaving a like or comment or attending the film festival. Using emojis is a tactic I used to help me appeal to the younger side of my target audience. This is because technological advancements like emojis are something that this crowd is surrounded by every day, making it easy to understand. 

I also established consistency and brand identity in this post by including my company logo in the bottom right-hand corner. This has been featured in several posts which creates the idea that I am a consistent producer. This makes me trustworthy, allowing my audience to consume my film without a barrier meaning they can decode the content easier. 
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